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CCH's COMPLETETAX PRO Lets Firms Profit From Do-it-Yourselfers
(RIVERWOODS, ILL., October 25, 2001) Now theres a way for tax
professionals to actually profit from the growing trend of do-it-yourself online consumer
tax preparation, according to CCH INCORPORATED (CCH), a leading provider of professional
tax software and services. CompleteTax ProTM
is a turnkey solution from CCH that can build a firms
practice, enhance its web presence and open a new revenue stream with a minimal commitment
of staff time and firm resources. (To order, call 1-800-841-8453 or visit http://www.completetaxpro.com.)
"Many professional tax firms have watched from the sidelines as potential
customers have moved to doing their own tax returns using consumer-oriented software
increasingly, Internet-based software," said Bob Dias, senior marketing
manager for CCH.
"CompleteTax Pro is a good example of the do-it-yourself approach to tax
preparation, but its designed to build web traffic for tax professionals, provide
them with an additional income stream and create new opportunities to market their
additional services and secure more profitable professional engagements," Dias added.
Built Around Proven System
CompleteTax Pro is CCHs professional affiliation program built around
CCHs proven CompleteTax online individual tax preparation system. First
developed in 1998, the easy-to-use CompleteTax system handles federal and all state
End-users have access to a comprehensive online help system, including "Frequently
Asked Questions," CCH technical support via e-mail and 900-number telephone support.
For help with substantive tax issues, users have access to the online CCH Tax
Guide for CompleteTax, containing over 500 pages of thorough,
easy-to-understand tax explanations, tips, worksheets and other helpful tools.
Under the basic CompleteTax Pro program, firms simply provide a link from their
web sites to a secure CCH server, customize the CCH program with their own firm name and
logo and choose a price point for the service.
CCH handles the processing of all self-prepared tax returns and provides complete
back-office product support, including program and data hosting on secure servers,
automatic program updates and maintenance, electronic transmission of e-filed returns and
all e-commerce functionality, including credit card processing and profit-sharing
Firms Choose Options
Firms typically will offer CompleteTax Pro through their own web sites as a paid
service. But CompleteTax Pro lends itself to other uses as well:
- Firms can selectively offer the service at no charge for promotional purposes or as a
goodwill gesture for select accommodation returns such as dependents and students.
- Through sub-accounts, firms can also place CompleteTax Pro on the web sites of
their business or organizational clients. The sub-account can be branded with the
firms or clients logo, and a separate per-return price can be set. Among other
marketing possibilities, this allows the firm to reach through its clients to the
customers, members or employees using the site.
- While firms typically have minimal involvement with the returns, they can enable an
"Ask a Professional" link which allows users to seek help from the firms
professionals. Firms using CCHs ProSystemfx Tax can also import data
collected from CompleteTax Pro into their systems.
"The bottom line is that the firm has control over how it fits CompleteTax Pro into
its product mix and marketing strategy," Dias said.
Availability and Pricing
For more information on the CompleteTax Pro affiliate program, call 800-841-8453
or visit http://www.completetaxpro.com.
A nominal set-up and maintenance fee of $195 is required when a CompleteTax Pro
order is processed.
About CCH INCORPORATED
CCH INCORPORATED, headquartered in Riverwoods, Ill., was founded in 1913 and has
served four generations of business professionals and their clients. The company produces
more than 700 electronic and print products for the tax, legal, securities, insurance,
human resources, health care and small business markets. CCH is a wholly owned subsidiary
of Wolters Kluwer North America. The CCH web site can be accessed at www.cch.com. The CCH tax and accounting web
site can be accessed at http://tax.cchgroup.com.
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