Financial Institutions Advertising Law From CCH Keeps Bank Marketers, Others, On Safe Side Of Law

(RIVERWOODS, ILL., December 15, 1999) – Financial institutions now have more opportunity to market a wide range of services than ever before, but they may also have more opportunity to run afoul of laws that regulate their advertising, cautions CCH INCORPORATED (CCH), a leading provider of business and finance law information, software and services. To help professionals involved with marketing financial services observe all the legal requirements and prohibitions unique to their industry, CCH is offering Financial Institutions Advertising Law – Federal, a one-volume, loose-leaf service that combines concise advice with full-text coverage of applicable federal laws and regulations.

According to Peggy Hayner, banking product manager for CCH's Business and Finance Group, Financial Institutions Advertising Law is especially useful because of the recent enactment of legislation allowing banks to get into the securities and insurance businesses.

"Industry experts foresee heightened competition as institutions try to enlarge their shares of the total financial services pie. This means more marketing and advertising and, unfortunately, a greater likelihood of making a misstep. This reference will help people in product development, marketing, operations, compliance and legal as well as the advertising agencies that have financial institutions as clients stay on the safe side of the law."

Emphasis on Practical Compliance Tactics

The single-volume Financial Institutions Advertising Law is packed with over 1,700 pages containing the full text of laws, regulations and agency inssuances, along with annotations and plain-English explanations. A topical index and finding tables make it easy to locate material quickly, and monthly updates keep subscribers current on developments in the field.

The emphasis throughout is on practical compliance tactics and procedures. For example, "Compliance Tip" sections warn of things that examiners are likely to look for and give specific instances where laws do and don't apply. "Trigger Terms" are also specially identified. These are terms such as "yield," that can automatically trigger requirements such as the spelling out of "annual percentage yield."

In addition to thorough coverage of traditional areas such as deposits and loans, special chapters covering topics such as the Internet, telemarketing, ATMs and non-insured products give subscribers background and guidance on the latest hot growth areas.

Full Test of Statutes, Regulations

Included in Financial Institutions Advertising Law – Federal is the full text of the following federal laws and Federal Reserve Board regulations:

Truth-in-Savings Act
Truth-in-Lending Act
Consumer Leasing Act
Fair Housing Act
Equal Credit Opportunity Act
Community Reinvestment Act
Home Mortgage Disclosure Act
Electronic Fund Transfer Act
Regulation DD - Truth-in-Savings
Regulation Z - Truth-in-Lending
Regulation M - Consumer Leasing
Regulation Q - Interest on Deposits
Regulation B - Equal Credit Opportunity
Regulation BB - Community Reinvestment
Regulation C - Home Mortgage Disclosure
Regulation E - Electronic Fund Transfers

Availability and Pricing

For more information or to subscribe to Financial Institutions Advertising Law – Federal, contact your CCH representative at 1-888-CCH-REPS. Regular price for a one-year subscription with monthly updates is $325; special introductory price $299 applies to subscriptions ordered by December 31, 1999. Appropriate sales tax, shipping and handling will be added.

About CCH INCORPORATED

CCH INCORPORATED, founded in 1913, has served four generations of business professionals and their clients. The company produces approximately 700 print and electronic products for tax, legal, banking, securities, human resources, healthcare and small business markets. CCH is a wholly owned subsidiary of Wolters Kluwer U.S. The CCH web site can be accessed at www.cch.com.

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