Advertising Law: 1998 Year In Review - Looks At Legal Trends And Their Impact On Advertisers, Agencies For 1999

(RIVERWOODS, ILL., February 1, 1999) – Can Mayor Guiliani ban personally critical advertisements from New York City buses? (No.) May Avon promote "Skin So Soft" bath oil as an insect repellant even though it does not meet EPA standards for such products? (Yes.) Did the Tostitos commercial featuring Miss Piggy singing the "Girl from Ipanema" violate Brazilian singer Astrud Gilberto’s right of publicity? (Maybe.) The answers to these and many other questions appear in CCH Advertising Law: 1998 Year in Review, by CCH INCORPORATED (CCH), a book highlighting the most significant legal developments and trends affecting advertisers and their agencies as they move into 1999.

CCH Advertising Law: 1998 Year in Review presents a lively and concise look at the dynamic field of advertising law, from emerging issues in Internet advertising, to recent crackdowns on misleading sweepstakes promotions.

In layperson language, the book brings court decisions, legislation and government regulation from 1998 into clear perspective for 1999. From Gateway Computers to The Hair Club for Men, 1998 was a year of variety, in issues raised, as well as litigants. Of special interest are a number of comparative advertising and First Amendment decisions, as well as the settlement of the historic tobacco litigation between 46 state attorneys general and the tobacco industry, which had a major on advertising and promotions.

In addition, CCH Advertising Law: 1998 Year in Review covers legal actions relating to literally and implicitly false advertisements; comparative ads; the use of intellectual property in advertising; prize promotions and sweepstakes; and liquor, food, and drug advertising.

This valuable guide is part of the CCH Business and Finance Group’s new Year in Review reference series, which highlights emerging trends in the law.

The other books in the series are CCH Securities, Commodities & Banking: 1998 Year in Review and CCH Property & Casualty Insurance: State Legislation.

About the Author

Author Diana Flynn, J.D., is an editor of CCH Trade Regulation Reports, the "publication of record" for attorneys specializing in antitrust, trade regulation and advertising law. Prior to joining CCH, she practiced intellectual property law with the Chicago law firm of Laff, Whitsel, Conte & Saret, Ltd.

Availability and Pricing

For more information or to order Advertising Law: 1998 Year in Review (204 pages, softcover), call CCH at 1-800-248-3248. Single copies are $75, plus applicable shipping, handling and tax. Quantity discounts are available.

About CCH INCORPORATED

CCH INCORPORATED, headquartered in Riverwoods, Ill., was foundedin 1913 and has served four generations of business professionals and their clients. The company’s Business and Finance Group produces a wide range of print and electronic products for professionals in the areas of securities, franchising, trade regulation, banking/credit, and federal acquisition. CCH is a wholly-owned subsidiary of Wolters Kluwer U.S. The CCH web site can be accessed at www.cch.com.

Editor's Note: Complimentary editorial review copies and electronic illustrations of CCH Advertising Law: 1998 Year in Review are available to members of the press. Contact: Mary Dale Walters at 847-267-2038 or mediahelp@cch.com.

-- ### --

nb-99-28