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New Franchising Books From CCH Explore International Opportunities In Industrialized Markets
(RIVERWOODS, ILL., March 12,
2003) – In the developed economies that generate the vast bulk of the
world’s wealth, franchising has proven itself as a path to
growth within and across national boundaries. Showing companies how to
take advantage of franchising to expand in these industrialized markets
is the focus of a pair of new books from CCH INCORPORATED (CCH), a
leading provider of business law information and publisher of the CCH Business
Franchise Guide. To pinpoint franchising’s opportunities and
potential pitfalls in these countries, CCH has published International
Franchising in Industrialized Markets: North America, the Pacific Rim,
and Other Countries and International Franchising in
Industrialized Markets: Northern and Western Europe. (368 pages and
500 pages respectively, $60 each. For more information or to order, call
1-800-248-3248 or
visit business.cch.com/onlinestore.)
Each book consists of informative articles by
international authorities, as well as state-of-the-art research. They
provide an overview of each area’s legal, political, economic and
social environment and offer case studies of companies already doing
business in these markets. Key issues ranging from multi-unit
franchising, to the cultural and legal impediments, to the international
spread of U.S.-style franchising are explored in depth. Experts also
evaluate the potential that various regions hold for franchisors in
particular industries.
Range of Countries, Issues
From the U.S. to Australia, Finland to Greece, the two International
Franchising in Industrialized Markets books provide varied
treatments of significant issues in a wide range of countries.
Chapters in International Franchising in
Industrialized Markets: North America, the Pacific Rim and Other
Countries include:
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Franchising: A 21st Century Perspective
-
Market Maturation or Opportunity Recognition?
-
Multi-Unit Franchising: An Opportunity for
Franchisees Globally?
-
The Organizational Determinants of Master
International Franchising
-
International Services: The Choice of
Organizational Forms and Plural Management
-
Choice Between Non-Equity Modes: An Organizational
Capability Perspective
-
Franchise Systems as Strategic Networks: Studying
Network Leadership in the Service Sector
-
International Growth of U.S. Franchising: Cultural
and Legal Barriers
-
The Subway Story: Making North American
Franchising History
-
Organizational Factors of U.S. International
Franchising: A Comparative Study of Retailing, Hotels, and
Professional Business Services
-
Franchising in CanadaValuable Lessons for
International Franchisiors When Expanding Into East
AsiaFranchising as a Growth Strategy in the Japanese Retail Market
-
Franchising in Australia: Growth and Consolidation
-
Franchising in New Zealand: History and Current
Status
-
Israel’s Experience with FranchisingEncroachment
in Multi-Brand Franchise Organizations: A Study in South Africa
Topics discussed in International Franchising in
Industrialized Markets: Northern and Western Europe include:
-
Breaking into the European Union Using Franchising
-
Comparative Review of Legal Issues
-
Legal Aspects of Franchising in Austria
-
Retail Franchising in Denmark: Strategic Overview
-
Compilation of Finnish Franchising Statistics
-
Finnish Franchisee Training Program: An
Exploratory Study
-
An Overview of Franchising in France
-
Plural Form Development in French Franchise
Networks
-
Survival Analysis of French Hotel Franchising
-
The Legal Environment of Franchising in Germany
-
Women and Franchising in Germany
-
The Status Quo of Greek Franchising and
Opportunities for Future Growth
-
Franchising in Italy: Trends and Development
-
Franchising as a Mode of Entry for Italian
Companies in International Markets
-
Understanding Norway for Potential Franchising
-
Internalization of Franchising: Juggling Local
Tastes and Brand Consistency
-
Internalization of Spanish Franchise Chains
-
Franchising in Switzerland
-
International Expansion of UK Franchisors: an
Investigation of Organizational Form
-
Direct Sales Franchises in the United Kingdom
-
The Internalization of a Franchise System: An
Ethnographic Study
Both books include introductory and concluding chapters.
Executive summaries at the beginning of each book provide abstracts of
the chapter contents so busy readers can obtain a quick overview and
zero in on their areas of greatest interest.
About the Authors
Dianne H.B. Welsh, Ph.D., is the Executive Director of
the Muldoon Center for Entrepreneurship at John Carroll University,
where she holds the John J. Kahl, Sr. Chair in Entrepreneurship. Widely
published, Dr. Welsh was founder and editor of Franchising Research:
An International Journal.
She has been a member of the International Franchise
Association since 1987 and serves on the Executive Board of the
International Society of Franchising. She consults and speaks worldwide
on international franchising, strategic franchise management, and human
resource issues. Dr. Welsh is President of Welsh International, LLC (welsh-intl.com).
Ilan Alon, Ph.D., is an Associate Professor of
International Business at Crummer Graduate School of Business, Rollins
College. Dr. Alon is the author, editor or co-editor of seven books and
many articles on international business topics. He is a frequent speaker
on international franchising and has been a consultant to multinational
companies and government agencies.
About the International Franchising Series
These two volumes are part of a four-book series on
International Franchising from CCH. The other two volumes are International
Franchising in Emerging Markets: Central and Eastern Europe and Latin
America and International
Franchising in Emerging Markets: China, India, and Other Asian Countries.
Pricing and Availability
For more information or to purchase International
Franchising in Industrialized Markets: North America, the Pacific Rim,
and Other Countries or International Franchising in
Industrialized Markets: Northern and Western Europe,
call 1-800-248-3248 or visit the CCH Business and Finance Group web site
at business.cch.com/onlinestore.
Single copy price for each book is $60; volume discounts
on multiple-copy purchases of each book and school adoption pricing are
available. In addition, a 10-percent discount applies to the
simultaneous purchase of any two titles in the International
Franchising series, a 15-percent discount applies to the
simultaneous purchase of any three titles and a 20-percent discount
applies to the simultaneous purchase of all four titles in the series.
To obtain these discounts, contact Sharon Loughnane at 847-267-2179 or
e-mail loughnas@cch.com.
About CCH INCORPORATED
CCH INCORPORATED, headquartered in Riverwoods, Ill., was
founded in 1913 and has served four generations of business
professionals and their clients. The company produces more than 700
electronic and print products for the tax, legal, securities, human
resources, health care and small business markets. CCH is a Wolters
Kluwer company. The CCH web site can be accessed at cch.com.
The CCH Business and Finance Group web site can be accessed at business.cch.com.
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nb-03-51
EDITORS NOTE: For members of the press, complimentary
review copies of books in the International Franchising series are
available from Leslie Bonacum at 847-267-7153 or mediahelp@cch.com.
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