New Franchising Books From CCH Explore Emerging Opportunities Around The Globe

(RIVERWOODS, ILL., September 24, 2001) – Showing companies how to conduct franchising in the countries where 75 percent of the world’s economic growth is expected to take place in the next two decades is the focus of a pair of new books from CCH INCORPORATED (CCH), a leading provider of business information law and publisher of the CCH Business Franchise Guide. To pinpoint both the opportunities and potential pitfalls of franchising as a means of entry into these emerging markets, CCH has published International Franchising in Emerging Markets: Central and Eastern Europe and Latin America and International Franchising in Emerging Markets: China, India, and Other Asian Countries. (318 and 288 pages respectively, $60 each. For more information or to order, call 1-800-248-3248 or visit http://business.cch.com/onlinestore.)

Each book consists of informative articles by international authorities and features state-of-the-art research. They provide an overview of each area’s legal, political, economic and social environment and offer case studies of companies already doing business in these markets. Experts also analyze the potential various regions hold for franchisors in particular industries.

A number of authors point out the unique challenges associated with franchising in various countries, such as their legal systems and public opinion regarding franchising within these markets. At a practical level, several articles discuss the favored modes of entry, such as master franchising, joint ventures, direct franchising and company-owned stores.

Significant Issues, Range of Countries

From Brazil to Singapore, the two International Franchising in Emerging Markets books provide varied treatments of significant issues in a wide range of countries.

Chapters in International Franchising in Emerging Markets: Central and Eastern Europe and Latin America include:

Franchising Successfully Circles the Globe
International Business Format Franchising and Retail Entrepreneurship
Franchising as a Source of Technology Transfer to Developing Economies
Modular Approach to Branding and Operations
Interdependence Within Marketing Networks
Franchising in Russia
Hospitality Franchising in Russia for the 21st Century
Franchising as Tool for SME Development – Central European Countries
Central Europe – Franchising in Slovenia
Bulgaria--Economic Development and Franchising
Franchising in the Internationalization of Business – Croatia
World-Class Franchising – Brazil
NAFTA and Franchising
Globalizing Through Franchising: Mexico
Strategic Alliances: The Entry of Silver Streak Restraurant Corp. into Mexico

Topics discussed in International Franchising in Emerging Markets: China, India, and Other Asian Countries include:

The People’s Republic of China: Restaurant Franchising; Hotel Industry; Legal Environment; Views of a Franchiser and a Franchisee
India: Evolution of Franchising; Emerging Empirical Patterns; Public Opinion
East Asia: Singapore
Middle East and Gulf States: Franchising in Middle East; Kuwait
Central Asia: Kazakhstan

Both books include introductory and concluding chapters. Executive summaries at the beginning of each book provide abstracts of the chapter contents so busy readers can obtain a quick overview and zero in on their areas of greatest interest.

About the Editors

Dianne H.B. Welsh, Ph.D., is the Executive Director of the Muldoon Center for Entrepreneurship at John Carroll University, where she holds the John J. Kahl, Sr. Chair in Entrepreneurship. Widely published, Dr. Welsh was founder and editor of Franchising Research: An International Journal.

She has been a member of the International Franchise Association since 1987 and serves on the Board of the International Society of Franchising. She consults worldwide on international franchising, management and human resources issues.

Ilan Alon, Ph.D., is an assistant professor of International Business at State University of New York at Brockport. Dr. Alon is the author of many articles and a recent book on international franchising. He has been a consultant to multinational companies and government agencies.

Pricing and Availability

For more information or to purchase the 318-page International Franchising in Emerging Markets: Central and Eastern Europe and Latin America or the 288-page International Franchising in Emerging Markets: China, India, and Other Asian Countries , call 1-800-248-3248 or visit the CCH Business and Finance Group web site at http://business.cch.com/onlinestore and search the key words "international franchising." Single copy price for each book is $60; volume discounts and school adoption pricing are available.

About CCH INCORPORATED

CCH INCORPORATED, headquartered in Riverwoods, Ill., was founded in 1913 and has served four generations of business professionals and their clients. The company produces more than 700 electronic and print products for the tax, legal, securities, human resources, health care and small business markets. CCH is a wholly owned subsidiary of Wolters Kluwer North America. The CCH web site can be accessed at www.cch.com. The CCH Business and Finance Group web site can be accessed at http://business.cch.com.

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EDITORS NOTE: For members of the press, a complimentary review copy of International Franchising in Emerging Markets: Central and Eastern Europe and Latin America and/or International Franchising in Emerging Markets: China, India, and Other Asian Countries is available by contacting: Leslie Bonacum, 824-267-7153 or bonacuml@cch.com.