Contact Information
New Franchising Books From CCH Explore Emerging Opportunities Around The Globe
(RIVERWOODS, ILL., September 24, 2001) Showing companies how to conduct
franchising in the countries where 75 percent of the worlds economic growth is
expected to take place in the next two decades is the focus of a pair of new books from
CCH INCORPORATED (CCH), a leading provider of business information law and publisher of
the CCH Business Franchise Guide. To pinpoint both the opportunities and potential
pitfalls of franchising as a means of entry into these emerging markets, CCH has published
International Franchising in Emerging Markets:
Central and Eastern Europe and Latin America and International Franchising in
Emerging Markets: China, India, and Other Asian Countries. (318 and 288 pages
respectively, $60 each. For more information or to order, call 1-800-248-3248 or visit
http://business.cch.com/onlinestore.)
Each book consists of informative articles by
international authorities and features state-of-the-art research. They provide an overview
of each areas legal, political, economic and social environment and offer case
studies of companies already doing business in these markets. Experts also analyze the
potential various regions hold for franchisors in particular industries.
A number of authors point out the unique challenges associated with franchising in
various countries, such as their legal systems and public opinion regarding franchising
within these markets. At a practical level, several articles discuss the favored modes of
entry, such as master franchising, joint ventures, direct franchising and company-owned
stores.
Significant Issues, Range of Countries
From Brazil to Singapore, the two International Franchising in Emerging Markets books
provide varied treatments of significant issues in a wide range of countries.
Chapters in International Franchising in Emerging Markets: Central and Eastern
Europe and Latin America include:
- Franchising Successfully Circles the Globe
- International Business Format Franchising and Retail Entrepreneurship
- Franchising as a Source of Technology Transfer to Developing Economies
- Modular Approach to Branding and Operations
- Interdependence Within Marketing Networks
- Franchising in Russia
- Hospitality Franchising in Russia for the 21st Century
- Franchising as Tool for SME Development Central European Countries
- Central Europe Franchising in Slovenia
- Bulgaria--Economic Development and Franchising
- Franchising in the Internationalization of Business Croatia
- World-Class Franchising Brazil
- NAFTA and Franchising
- Globalizing Through Franchising: Mexico
- Strategic Alliances: The Entry of Silver Streak Restraurant Corp. into Mexico
Topics discussed in International Franchising in Emerging Markets: China, India, and
Other Asian Countries include:
- The Peoples Republic of China: Restaurant Franchising; Hotel Industry; Legal
Environment; Views of a Franchiser and a Franchisee
- India: Evolution of Franchising; Emerging Empirical Patterns; Public Opinion
- East Asia: Singapore
- Middle East and Gulf States: Franchising in Middle East; Kuwait
- Central Asia: Kazakhstan
Both books include introductory and concluding chapters.
Executive summaries at the beginning of each book provide abstracts of the chapter
contents so busy readers can obtain a quick overview and zero in on their areas of
greatest interest.
About the Editors
Dianne H.B. Welsh, Ph.D., is the Executive Director of the Muldoon Center for
Entrepreneurship at John Carroll University, where she holds the John J. Kahl, Sr. Chair
in Entrepreneurship. Widely published, Dr. Welsh was founder and editor of Franchising
Research: An International Journal.
She has been a member of the International Franchise Association since 1987 and serves
on the Board of the International Society of Franchising. She consults worldwide on
international franchising, management and human resources issues.
Ilan Alon, Ph.D., is an assistant professor of International Business at State
University of New York at Brockport. Dr. Alon is the author of many articles and a recent
book on international franchising. He has been a consultant to multinational companies and
government agencies.
Pricing and Availability
For more information or to purchase the 318-page International
Franchising in Emerging Markets: Central and Eastern Europe and Latin America or the
288-page International
Franchising in Emerging Markets: China, India, and Other Asian Countries
, call 1-800-248-3248 or visit the CCH Business and Finance Group
web site at http://business.cch.com/onlinestore
and search the key words "international franchising." Single copy price for each
book is $60; volume discounts and school adoption pricing are available.
About CCH INCORPORATED
CCH INCORPORATED, headquartered in Riverwoods, Ill., was founded in 1913 and has served
four generations of business professionals and their clients. The company produces more
than 700 electronic and print products for the tax, legal, securities, human resources,
health care and small business markets. CCH is a wholly owned subsidiary of Wolters Kluwer
North America. The CCH web site can be accessed at www.cch.com. The CCH Business and Finance Group web site can be accessed
at http://business.cch.com.
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EDITORS NOTE: For members of the press, a complimentary review copy of International Franchising in Emerging Markets: Central and
Eastern Europe and Latin America and/or International Franchising in Emerging
Markets: China, India, and Other Asian Countries is
available by contacting: Leslie Bonacum, 824-267-7153 or bonacuml@cch.com.
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